Florian Joahn

Florian Joahn is an East-German born, Amsterdam based artist, working in commercial, music video and photography. His work for brands such as MUGLER, Moncler and adidas strikes an aesthetic close to the art world, capturing a dramatic energy with his bold visuals.

Florian’s work bridges the sensual and the surreal, exploring themes as delicate and intricate as the feminine side of black masculinity, queer and transgender cultures across the world and race. Across his work in fashion and personal portraiture projects he uses the camera to capture a dialogue between himself and his subjects. With his film IARA, Florian collaborated with the trans and queer community of Sao Paolo’s most densely populated favela to tell their story through strong iconography, CGI and movement.

He also led a MUGLER campaign with an experimental film shot in Paris in which Bella Hadid appeared as a centaur flying across the iconic cityscape. Most recently in commercials Florian crafted ‘The Ceremony’ for Y3 and adidas, featuring the heroes of the Real Madrid team in a uniquely un-football environment. Florian used his signature style of contrasting light and darkness to differentiate between the characters of the piece and give the film narrative structure.