Rami Hachache is a director known for his flair for humor, VFX, and striking visuals. He has created campaigns for major brands including Netflix, Target, MasterCard, Ford, and Comedy Central, and has collaborated with comedian Tom Segura for Netflix. His comedy shorts have trended widely, earning features in Adweek, MTV, and other outlets. In 2015, his music video for Bo Burnham’s 'Repeat Stuff' received a Webby nomination for Best Comedy Short.
Rami is also the co-creator of the viral 'Kirby Jenner persona', the fictional twin of Kendall Jenner, which amassed over a million Instagram followers. In 2020, he directed and produced 'Kirby Jenner for Quibi', garnering coverage from TIME, BBC, and Vanity Fair.
In 2021, Rami joined the AI Foundation as Chief Creative Officer, founding the AI Media Lab. His projects include popular TikTok accounts such as @jojobiden46, which received 100M views in a month, and @JollyOldMan, a Santa-themed channel supporting St. Jude’s Children’s Research Hospital.