Max Millies was once a creative director who dreamed of becoming a “director director.” After a decade of writing ads at agencies including Jung von Matt, Mother, and BBDO in Berlin and New York, he finally got the chance to direct a spot for a small smoothie company called True Fruits. The campaign won a Cannes Lion—and Max promptly quit his day job at the agency.
Since then, he’s been living the dream: fathered a couple of children, gained a bit of weight, lost a lot of pitches, and won a few campaigns for clients including Vodafone, Aldi Süd, Haribo, and The North Face. Along the way, he’s collected a few oddly shaped awards—most of which now decorate his mum’s toilet.
His Haribo spots, now in their 10th season, have consistently ranked among the most popular ads on German TV for the past five years.
