Hank Perlman began his career in advertising as a copywriter in New York City before moving to Portland, Oregon, to join Wieden+Kennedy in 1993. There, he created numerous award-winning campaigns, most notably ESPN’s 'This Is SportsCenter', which earned a host of honors including an Emmy. His Kraft campaign 'Swear Like a Mother' received awards from the Clio Awards and D&AD, while his GQ film 'Ryan Reynolds Gets Roasted by His Twin Brother' won a Bronze Lion at Cannes.
To this day, Perlman continues to collaborate with some of the most talented creative teams in the U.S. and abroad. He has directed award-winning campaigns for brands including FedEx, Amazon, AT&T, State Farm, Kraft, and American Express, to name a few. When not directing, Perlman enjoys spending time in Manhattan’s West Village with his two children, George and Sally.
