Alexander is a Director, Photographer and Designer. Shooting in the UK, the US and Australia, Alexander’s experimental, hand-crafted and photographic approach has seen him work with a number of top brands, including Skoda, VW and Kmart and advertising agencies, CHI & Partners, McGarryBowen, Light+Co, FCB Inferno and JWT.
He's also created music videos for some of the UK’s most successful artists such as James Blake’s ‘If the Car Beside You Moves Ahead’ and ‘Wihelm Scream’, One Direction, Amon Tobin, Marlon Roudette, The Maccabees and Jamie Cullum, as well as editorial and commissioned photography for artists and fashion labels. In 2014, Alexander created a series of films for Adidas that ran during the FIFA World Cup featuring superstar Lionel Messi. Operating a second camera, creating the post effects and directing street cast actors and Messi himself, Alexander has gone on to work regularly for Adidas.