Reynald Gresset

Reynald Gresset

Reynald Gresset’s journey as a filmmaker began with his work as an operator for international news broadcasters, filming from Afghanistan to China and Lebanon to South Africa. These early experiences gave him a great insight into the power of creative expression, shaping his sensibility as a filmmaker.

It’s an impactful balance of contradictions that quickly attracted some of the best agencies in the world, directing numerous and oft-awarded campaigns for brands such as Google, Honda, Genesis, Fiat, Heineken, Vodafone, Facebook, IKEA, M&M’s, Lincoln, Volkswagen, DS, Universal Studio, Walt Disney, Orange, T- Mobile, Xiaomi, Alfa Romeo, Samsung, Peugeot, Renault, Skoda, Aldi, American Express, Chase Bank, ITA airlines, Lexus, Edeka, Hyundai, Nissan, Comcastamong others. With his recent McDonalds “Books” spot winning at the D&AD awards.

Asked to put Reynald in a tidy little box – we would say: C’est pas possible. His understanding of craft and ability to develop and create complex characters and weave poetic narratives seemingly has a myriad of applications. As can be seen in the work he has to his name. Some of it is playful. Some of it is poignant. Some of it is taciturn. Some of it is grand.
All of it, pretty darned convincing. If we do say so, ourselves.